"NEW MEDIA for DESIGNERS + BUILDERS"
Steve Mouzon, author, architect, speaker, and co-founder of the New Urban Guild, has just announced the release of his new book "New Media for Designers + Builders". I had the opportunity to preview the book earlier this month... and, I really enjoyed it!
This new book is very informative. It illustrates the role of the current social media, with emphasis on its use as a valuable tool for those of us in the design and build industry. Mouzon presents a view of "SM", his exploration of it as marketing and business tool, and his engagement and utilization of it in his own successful practice. As such, the book reads personal... and, invites the reader to take this journey as well.
I came away feeling enthusiastic about my own opportunities utilizing social media. And, with the book's valuable guidance, for the first time, I felt like I could put together a real measurable strategy.
I've been engaged in "SM" for years. It's bee interesting at times, and I've felt moments of enthusiasm about its possibilities as it relates to my work. But, I always felt disconnected, unsure, about how I should actively utilize it. With Steve's guidance, I'm surprisingly reinvigorated about what "sm" really can be for me and my work. I've already started to map out my strategy for making the most out of what social media offers the well-informed, confident participant. I no longer feel jaded about "SM"... and, for that alone, I highly recommend this new book.
This is the first blog post I've made in over a year! I think that's telling.
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(Also, Mouzon has a great website for those of us looking for practical, real-world ways to view and apply the concept of "sustainability"... called the Original Green. It's a great source of info!)